![]() “Mercedes-Benz” was printed under the round emblem in a black, serif font that resembled Corporate A Condensed Regular. The sharp ends and angular shape of the star gave an impression of a company that stays on top of all the modern trends and technological advancements. ![]() The logo acquired a three-dimensional look. But the star premiered in the letter of the founder of Mercedes, Gottlieb Daimler, to his wife.Ī light metallic silver color, which is closely related to technologies and the material the automobiles are made of, replaced the more formal and classic black. Thus, for example, the three-ray star Mercedes is widely known as a symbol of the fact that the motors being manufactured by this company are used on the ground, in the sky, and on the water. The company logo in the form of a star has its history, which was expanding very harmlessly and not as tensely as the company name. On the 26th of March, 1901, the three-ray star was officially patented as the firm sign of the Mercedes Company. The full name sounded as Emil Jellinek-Mercedes (afterward, it became Mercedes- Benz). In honor of his ten-year-old daughter named Mercedes, the loving father Emil named his company. The sonorousness particle “Mercedes” joined the name in 1900, when the prosperous European businessman Emil Jellinek bought up the Daimler Company and started to create more perfect cars with modernized engines. However, the latter was never actually used on the company’s cars. Originally Daimler-Motoren-Gesellschaft trademarked not only a three-pointed star logo but also a four-pointed star. Seven years earlier, in 1902, the company used another emblem – the word “Mercedes” surrounded by an ellipse. The three-pointed star introduced in 1909 was not the first version of the Mercedes-Benz logo. Thus, the consortium “Daimler-Benz” was born. After the Second World War, the companies formed the syndicate, where each one produced cars under its own brand, but the procurements and advertising were executed jointly. There is a curious fact: two car plants were in the distance, not more than 100 km from each other, although they had not known about the existence of each other before.
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